Just what you'd expect : fine sea front, excellent walking footpath and bikes and two wheelers have got their own lanes which reduces the accident risk for pedestrians a bit. An enormous range of cheerful shops selling cheap clothes and beachfront tack. Beautiful views across towards Málaga Bay and you can see the snows of the Sierra de Mijas on a fine day. Some very comfortable hotels as you'd expect. Very good for a busy walk if you like the sea and lots of people about ( except in mid winter when it goes pretty dead).
The eating out is borderline awful as you'd expect from all the passing trade. If youve got a palate that's comfortably numb, no problem. If you like to taste good food, find places in the parallel backstreets in Los Boliches a step further along the paseo and you could do well. But the seafront? Sorry. I don't rate the food generally speaking.